South Korean boy band PLAVE debut four songs on the Feb. 22-dated Billboard Global Excl. U.S. chart. And while K-pop acts regularly flood the global rankings with material from new EPs and albums, PLAVE sticks out by being a virtual group in its presentation.
PLAVE has five members — Bamby, Eunho, Hamin, Noah and Yejun — who sing, rap, write and choreograph. But for music videos, livestreams and performances, the collective uses motion capture technology to broadcast animated visuals.
Variations on this practice have been more common among Japanese artists, such as Ado, who reached No. 8 on Global Excl. U.S. in 2022 with “New Genesis,” among 12 entries on the chart to date. Plus, Korea’s K/DA hit No. 93 in 2020 with “More,” co-billed with a mix of American, Chinese and fellow Korean artists, both “real” (Madison Beer, [G]I-DLE, Lexie Liu and Jaira Burns) and virtual (Seraphine).
With this week’s debuts, PLAVE breaks new ground for Korean Vtubers (virtual YouTubers). “Dash” starts on Global Excl. U.S. at No. 89, while also hitting the Billboard Global 200 at No. 195. Plus, “Rizz,” “Chroma Drift” and “Island” debut on the former list at Nos. 111, 115 and 128, respectively.
All four tracks come from PLAVE’s third EP, Caligo Pt. 1, released Feb. 3. The group previously charted on Global Excl. U.S. with “Pump Up the Volume!” and “Way 4 Luv” last September.
“Dash” drew 11 million streams outside the U.S. in its first full tracking week (Feb. 7-13), according to Luminate, while PLAVE’s four chart entries combined for nearly 40 million in that span. Of those, 39.7 million, or 99.4%, were from outside the U.S. PLAVE’s home-country appeal is reflected on Billboard’s South Korea Songs chart. There, the group infuses the entire top five, led by “Dash” at No. 1 and rounded out by “12:32 (A T to T)” at No. 5.
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